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Wednesday, November 17, 2021 to Monday, January 24, 2022 Event Details
The 2021 online edition of Global Cider Forum will bring you a set of presentations and discussions that tackle latest market trends within and beyond Europe, legal requirements, raw material supply, and many other insights into the cider and fruit wine category!
The conference will be split into 2 sessions:
Session 1 (17th of November pm CET):
Cider across the globe - moving up in times of crisis - This session will look into the post-Covid outlook for cider markets across the globe, elaborate on the success of the growing markets, but also tackle innovative approaches to educating consumer and turning them into cider lovers.
Session 2 (18th of November pm CET):
Raising the bar to become more sustainable, attractive and available - This session will tackle consumer trends regarding sustainability and climate friendly food choice, then the aspects of social responsibility in the alcoholic beverage sector, as well as hurdles for businesses brought by Brexit and opportunities brought by the booming of e-commerce sales.
Although the worldwide epidemic situation has forced us to cancel the physical face-to-face Forum and all the networking that goes with it, rest assured that this online event will bring you some interesting new opportunities to connect with expert cider and fruit wine makers, marketing directors, sales managers, suppliers and others that are so passionate about this great industry.
More Info Agenda November 17, 2021 November 18, 2021 Welcome -
Welcome and introduction by Lene Bech, AICV President
The EU Green Deal - what does it actually mean for businesses? -
An interview with Dirk Jacobs, Deputy Director General FoodDrinkEurope on what to expect and how to prepare for the upcoming EU legislative changes under the EU Green Deal strategy.
Cider across the globe - moving up in times of crisis -
“After the Storm : The Outlook for Cider Post Covid-19”
by Kevin Baker, Head of Beer & Cider Research at Global Data
"Still growing - the ongoing success of Eastern European markets"
“The consumer sustainability say-do gap” -
What are consumer trends when it comes to sustainability and climate friendly food choice, by Jens Vodstrup Dupont, Director at Ipsos Denmark
Canada in focus -
“Canadian Cider market: performance against latest trends in flavoured world”, by Yulia Elchenko, Marketing Director Heineken Canada.
“A Taste of Québec”, by Marc-Antoine Lasnier, President – Les Producteurs de cidre du Québec
1 year after Brexit: how does trade with UK really look like nowadays -
Brexit & Cider in a changed world, by Rene Wubben, Emeraldcargo
RW Rene Wubben Emeraldcargo Corporate social responsibility in the alcoholic beverage sector -
Raising Standards of social responsibility, by Laura Brodie, Director of Partnerships and External Relations, International Alliance for Responsible Drinking (IARD)
Educating consumers and turning them into cider lovers -
“Engaging Cider Drinkers Despite Pandemic Restrictions” by Ambrosia Borowski - General Manager/ Beverage Director at The Northman Beer & Cider Garden
Are we missing out on millions in e-commerce? -
“The online cider market: opportunities and pitfalls” by Jonas Munk-Klæsøe, Senior eCommerce Manager at Carlsberg Group
Speakers Head of Beer & Cider Research at Global Data
Kevin is an internationally recognised expert in beer and cider markets. With more than 25 years of experience at GlobalData, he has worked with all o...
Read more Director of Cider operations at The Northman Cider Co
Ambrosia Borowski is the beverage director of The Northman Beer and Cider Garden, The Green Post, and The Outpost in Chicago and the Director of Cider...
Read more Director of Partnerships and External Relations at IARD
Laura Brodie is the Director of Partnerships and External Relations, International Alliance for Responsible Drinking (IARD) - a not-for-profit organiz...
Read more Managing Director UK of IARD
Puja has been leading IARD’s work on raising standards for the past four years. This has included establishing partnerships with key private sector or...
Read more Marketing Director of Heineken Canada
Yulia Elchenko is the Marketing Director at Heineken Canada. Before joining Heineken Canada, Yulia has been leading innovations in Heineken Global Cid...
Read more Deputy Director General of FoodDrinkEurope
Dirk Jacobs is the Deputy Director General of FoodDrinkEurope, the organisation representing Europe's food and drink manufacturing industry, Europe's ...
Read more Secretary General at AICV - European Cider and Fruit Wine Association Read more President at Les Producteurs de cidre du Québec
Marc-Antoine Lasnier is the owner of Cidrerie Milton based in Ste-Cécile-de-Milton, Québec. After studying Management and operation in agricultural b...
Read more Senior eCommerce Manager at Carlsberg
Jonas Munk-Klæsøe has a background as a consultant building digital solutions and platforms. For the last 5 years he has worked in Carlsberg, initiall...
Read more Senior Laboratory and Regulatory Manager at Carlsberg Breweries A/S
President of AICV
Read more Director General of Les Producteurs de cidre du Québec Read more Director of Ipsos Denmark
Jens has a strong background in market research with more than 10 years of experience working across FMCG categories and marketing disciplines. He is ...
Read more Emeraldcargo
What has actually changed in the EU - UK trade flow since Brexit, and what are we yet to expect logistics wise?
Kevin is an internationally recognised expert in beer and cider markets. With more than 25 years of experience at GlobalData, he has worked with all of the world’s largest brewers, including AB-InBev, Heineken, Carlsberg, Molson-Coors and Diageo.
Prior to joining GlobalData, Kevin spent 15 years with Diageo in a number of data and business analysis roles. He holds a degree in Information Studies from the University of West London. Kevin will provide an insightful statistics on the world market of cider, he will explain how different markets reacted to pandemics, what emerged as consumer preference, but also what are the trends cider makers should watch out for and get prepared to in the year to come. Cider across the globe - moving up in times of crisis
Ambrosia Borowski is the beverage director of The Northman Beer and Cider Garden, The Green Post, and The Outpost in Chicago and the Director of Cider Operations for The Northman Cider Co. She was recently awarded Pommelier of the Year from the American Cider Association, and Badass Bartender from Jack Daniels.
Passionate about education through inebriation, Borowski teaches spirit and cider courses in the city and loves to hold class any distanced opportunity she can find. She is well-travelled across a unique drinks landscape, combining an inventive mind and adventurous spirit to create special beverage programs for every type of consumer, without forgetting that the main job of hospitality is to serve people. During the Global Cider Forum, she will share a bit of her passion and know-how with us! Educating consumers and turning them into cider lovers
Laura Brodie is the Director of Partnerships and External Relations, International Alliance for Responsible Drinking (IARD) - a not-for-profit organization supported by the leading alcoholic beverage producers, dedicated to reducing harmful drinking and promoting understanding of responsible drinking.
Laura’s previous experience includes working in public relations communications, as a senior producer in news and current affairs for the BBC and as Deputy Press Secretary to a former leader of a political Party in the UK Parliament. During her presentation at the Global Cider Forum, Laura will tell us more about concrete tools by which IARD members are committed to reducing the harmful use of alcohol, working in partnership with others as part of a whole-of-society approach. Corporate social responsibility in the alcoholic beverage sector
Puja has been leading IARD’s work on raising standards for the past four years. This has included establishing partnerships with key private sector organizations including Facebook, Google, and Uber Eats. Prior to joining IARD, she was Business Director at a global communications agency. She also spent six years at the UK’s largest children’s charity as Board Director responsible for Strategy, and was Press Secretary to the Leader of one of the UK's main political parties.
Corporate social responsibility in the alcoholic beverage sector
Yulia Elchenko is the Marketing Director at Heineken Canada. Before joining Heineken Canada, Yulia has been leading innovations in Heineken Global Cider team. She started her career in Heineken Russia where she was also responsible for cider brands Strongbow and Mister Fox (Russian adaptation of Orchard Thieves).
Yulia’s presentation will give a short snapshot of the cider market in English Canada, it will cover few key trends and touch upon fierce competition from adjacent categories.
Dirk Jacobs is the Deputy Director General of FoodDrinkEurope, the organisation representing Europe's food and drink manufacturing industry, Europe's largest manufacturing sector in terms of turnover, employment and value added. He also heads FDE’s department of Consumer Information, Nutrition and Health.
Besides external representation and association management, Mr Jacobs co-ordinates the European food industry’s positions on, amongst others, the EU Farm to Fork Strategy. He also represents FDE at global level in multilateral fora such as the UN, FAO/WHO Codex Alimentarius, OECD and FAO, and in various EU platforms/initiatives. Recently, Mr Jacobs was appointed as Chair of the European Commission multi-stakeholder Task Force on an EU Code of Conduct for Responsible Food Business and Marketing Practices. Mr Jacobs is a Dutch national and holds an MSc in International Business Administration at Maastricht University, studied international economics in Milan, Italy, and has a post-graduate MBA in European (Business) Studies. The EU Green Deal - what does it actually mean for businesses? Closing the day 1 Conclusions and wrap-up
Marc-Antoine Lasnier is the owner of Cidrerie Milton based in Ste-Cécile-de-Milton, Québec. After studying Management and operation in agricultural business, Marc-Antoine joined the family business in the early 2000’s and started the cider adventure. One of the largest cider producers of Québec today, Cidrerie Milton produces a wide variety of heirloom, traditional and modern cider using 100% fresh pressed Québec apples.
Drawing on his experience, Marc-Antoine has served on the board of Québec cidermakers association since 2011 and he is president of the association since 2017. His dynamism and leadership are strong assets for the association and the future of cider in Quebec. In his presentation during the Global Cider Forum, Marc-Antoine will give us a taste of the cider industry in Quebec: the current market situation, key products, as well as industry’s future trends and ambitions.
Jonas Munk-Klæsøe has a background as a consultant building digital solutions and platforms. For the last 5 years he has worked in Carlsberg, initially in the CEO’ Digital Business Transformation team, where he led the Industry 4.0 and Advanced Analytics programme. Jonas is now sitting in Carlsberg’s Group eCommerce, where he’s pushing the eCommerce Acceleration across channels, categories and countries.
During the Global Cider Forum, Jonas will provide the audience with a thorough analysis of various growth opportunities that e-commerce can provide to the cider market, as well as some challenges that this sales channel often sets, all this backed up with concrete examples and practical know-how. Are we missing out on millions in e-commerce?
Jens has a strong background in market research with more than 10 years of experience working across FMCG categories and marketing disciplines. He is very passionate about consulting global clients on how to keep up with (and stay ahead of) consumer behaviour to gain competitive advantage. Jens is working as a director at Ipsos – one of the largest market research companies in the world, rewarded for the third time as the best innovation research company in the world.
In his presentation at the Global Cider Forum, Jens will explain to the audience what drives consumer’s sustainability and climate friendly food choice, but also what creates the gap between the declaring those choices and actually adopting them. “The consumer sustainability say-do gap”